Tagged: steven grooby

A Christmas Eve Gift for ALL our Members!

Thank you for your support across all of our websites over this year.

We’re the only company left that works with a wide range of trans women of all ethnic backgrounds, ages, body shapes and sizes and we’re working with 100’s of models a year. Without your support, none of this could happen.

As a special end of the year treat and as a thank you to all, we’re releasing 7 of our unique scenes commissioned for Xmas 2019, each from a different site as a special bonus on all of our sites. These 7 scenes celebrate our diversity.

Have a very very Happy and safe Holidays wherever you are.

 – Steven Grooby

Grooby Listed as Premium Exhibitor at Exxxotica Portland

PORTLAND, OR – Grooby, the leader in trans erotica, is signed on as a premium exhibitor at Exxxotica: Portland on June 7-9, 2019. Trans stars Domino Presley, Demii D Best, Sophia Presley, Kendall Penny, Jordyn Starstruck, and Morgan Bailey are scheduled to appear throughout the weekend.

“We’re excited to head up to the Pacific Northwest for Exxxotica with our Grooby Girls,” says Grooby’s Marketing and Editorial Director, Kristel Penn. “Steven Grooby and I will also be hosting a free ‘trans porn clinic’ for performers attending who want to meet and discuss navigating the trans adult industry.”

Grooby will be selling DVDs and merchandise at their booth (#314), in addition to hosting a star-studded lineup of performers who will be signing headshots and DVDs all weekend. The company is also sponsoring Morgan Bailey’s Red Light Nites’ Official Exxxotica After Party on June 7 from 9pm-2am. A complete schedule will be posted at Grooby.com.

Those interested in scheduling a meeting with Steven Grooby and Kristel Penn can do so directly at kristel@grooby.com.

 

ABOUT GROOBY
Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. More information about the three-day event can be found at theTEAShow.com.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com or follow them on Twitter at @GroobyDotcom.

 

Grooby Scoops Up Nine AVN Nominations

Los Angeles, CA – Grooby, the leader in trans erotica, received nine AVN nominations in multiple categories.

“I’d like to thank AVN and those who chose the nominations for the consideration in so many categories,” said Steven Grooby. “Our staff feel rewarded for their work during the year when they get to see these. In particular, we’re very excited about the ‘Marketing Campaign’ nominations as this is something we spend a lot of energy on.”

“I’m grateful for the multiple nominations, especially the ones we received for our company branding and specifically for our GroobyGirls.com rebranding,” added Kristel Penn. “The rebrand was a project that was in the works for years and relied on everyone in our company working together to ensure everything went smoothly. I’m grateful for the opportunity I had to help further evolve our company.”

Grooby was nominated for nine AVN nominations total, including:

 

  • Best Marketing Campaign – Company Image
  • Best Marketing Campaign – Individual Project (Grooby Girls Rebranding)
  • Best Transsexual Movie – All My Mother’s Lovers
  • Best Transsexual Movie – TGirl Teasers 4
  • Best Transsexual Series – Shemale.xxx Florida Roadtrip
  • Best Transsexual Series – TGirl Teasers
  • Best Transsexual Series – TGirls Porn
  • Best Transsexual Sex Scene – All My Mother’s Lovers (Arabelle Raphael and Delia Delions)
  • Best Virtual Reality Product/Site – GroobyVR.com

 

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

In 2017, the company took over the editorial content for Transformation, the world’s most popular transgender lifestyle magazine. For more information, visit Grooby.com.

Grooby’s ShemaleYum.com Rebrands to GroobyGirls.com

Grooby, the leader in trans erotica, announces their flagship site, ShemaleYum.com, will be switched over to GroobyGirls.com effective today.

Los Angeles, CA – Grooby announced their flagship site, ShemaleYum.com, will be rebranded as GroobyGirls.com starting today.

“Change is good, and we’ve changed our company and sites constantly over the past 20 years,” said Steven Grooby. “Simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done overnight and without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ brands, which we’ve spent a number of years doing. We’re now in the position where they can replace the original website name.”

ShemaleYum.com launched in 1996 and is the world’s longest running trans adult website, featuring an unprecedented mix of newcomers and top stars annually.  Many of the most popular TS performers today had their first shoots on ShemaleYum, including Vo D’Balm, Domino Presley, Kylie Maria, Wendy Williams, Bailey Jay, and over 1850 different trans women.

GroobyGirls.com launched in 2011 as a promotional site for Grooby models. Each year a limited number of t-shirts are released to the models and fans.  Other GroobyGirls merchandise has included calendars, playing cards, towels, stickers, and tattoos.

The company currently operates over 30 membership sites and produces approximately 50 DVDs a year. Visit the new site at GroobyGirls.com.

When asked if Grooby had plans to change the names of any of their other sites, he stated, “ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we have plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.”

Grooby’s Marketing and Editorial Director Kristel Penn added, “Grooby has been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not,  I believe people will see this change is a more accurate reflection of our company ethos.”

Existing affiliates will not need to change their links. Interested affiliates can contact admin@grooby.comdirectly.

All press inquiries can be directed to kristel@grooby.com.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

Grooby Scores at the 2017 XBIZ Awards

Los Angeles, CA – Grooby, the leading producer of trans erotica, won big at the XBIZ Awards and the XBIZ Industry Executive Awards last week. The company took home four awards in total.

“Thank you so much to XBIZ and everyone who voted for Grooby,” said Steven Grooby. “We have a small, dedicated team who take great pride in what we do as a company so to be honored with awards at Xbiz this year for Trans Release of the Year, Adult Site of the Year (Trans), and Trans Studio of the Year is a fantastic reward and motivation for everyone across the company.”

He added, “Thank you also for recognizing Kristel as Brand Ambassador of the Year, she’s been putting love, heart and soul into Grooby since she began and to see her nominated and then winning alongside other fabulous nominees was much appreciated. Finally, thank you for recognizing Mona Wales’ first directorial release, ‘Real Fucking Girls’, which is an unique of a project that we’ve ever released. All the women who worked on that DVD should be very proud of what they’ve accomplished with it. Thank you XBIZ for  the recognition and encouragement for us to go forward with in 2017.”

Last night at the XBIZ Awards Grooby won Trans Release of the Year for ‘Real Fucking Girls’, Adult Site of the Year for ShemaleYum.com, and Trans Studio of the Year. Buddy Wood’s ‘Tranny Vice’ was also nominated in the Trans Release of the Year category, along with Grooby Network stars Kylie Maria, Chelsea Marie, and Domino Presley for Trans Performer of the Year.

Earlier in the week, Grooby’s Marketing and Editorial Director Kristel Penn won the 2017 XBIZ Industry Executive Award for Brand Ambassador of the Year. Owner Steven Grooby was up for Businessman of the Year.

“It is an honor to win such a prestigious award for my work at Grooby,” said Kristel Penn. “Steven has been instrumental in encouraging me to branch out and diversify our brand and I’m excited for what’s ahead for our company. Although I’m a representative for Grooby, I hope others will feel like this is a shared win for the trans adult industry as a whole.”

“Congratulations to Aubrey Kate on winning Trans Performer of the Year,” Steven Grooby added. “Never has an award been more appropriate for one of the hardest working and professional transsexual performers in the industry and we thank her for working with us.”  Aubrey Kate starred in Real Fucking Girls and also appeared in XBIZ nominated Tranny Vice, in addition to appearing on many of Grooby’s popular websites.

About Grooby
Founded in 1996, Grooby is currently based in Los Angeles and is the leading producer of transgender erotica. Operating over 30 membership websites, the company has numerous popular DVD lines and operates the GroobyNetwork.com, which gives models an unique opportunity to own and manage their own solo site. They are also the host of the annual Transgender Erotica Awards. For more information, visit Grooby.com.

 

Special Grooby Edition of Transformation Magazine Now Available for Pre-Order

Transformation 99

Los Angeles, CA – America’s #1 trans magazine, Transformation, announced their special edition Issue #99 is now available for pre-order at CenturianOnline.com. This issue marks a second collaboration between Transformation and the leading producer of trans erotica, Grooby. The magazine is scheduled to hit newsstands on October 18, 2016.

“I’ve enjoyed working with Grooby since day one so I naturally thought it would be a great partnership to have them guest edit another issue of Transformation to commemorate their 20 year anniversary,” said Transformation’s Editor-in-Chief Hanna Rodgers, “While their main business focus is producing transgender adult erotica, they genuinely care about everyone in the trans community, which really shows in the content presented in this issue. A lot of hard work and sweat goes into editing a magazine and Guest Editor Kristel Penn did an outstanding job creating an issue that I know everyone is going to love!”

“Steven and I are so excited to be teaming up with Hanna again to bring you an awesomely eclectic edition #99 of Transformation,” added Grooby’s Marketing and Editorial Director Kristel Penn. “I’ve always had a passion for writing, so this was a great privilege to work side-by-side with her on this issue. I really appreciate the heart and soul of those who contributed and were interviewed – I think that authenticity really comes through on the page.”

Issue #99 includes a beautiful multi-page spread from Transformation’s cover model Jenna Tales, interviews with Her Story’s Jen Richards, Morgan Bailey, Krissy4u, an exclusive behind the scenes look at Grooby’s “Real Fucking Girls” and their 20th anniversary party, beauty tips from Isabella Sorrenti, and a special edition of Becca Benz’s “Through the Benz” column. These articles are in addition to Transformation’s regularly appearing popular columns and features. To purchase your copy, visitCenturianOnline.com.

Transformation Magazine embraces everyone on the gender spectrum to show the world that it is important to be true to yourself and express your individuality, from TG/TS to Drag to Queer to Fluid. Their aim is to encourage these efforts by demystifying the variety of “gender identities” with enlightening and entertaining content. Visit their official site at CenturianOnline.com to purchase an issue. You can also follow them on Twitter at @transpubinc.