Tagged: press release

Grooby’s ShemaleYum.com Rebrands to GroobyGirls.com

Grooby, the leader in trans erotica, announces their flagship site, ShemaleYum.com, will be switched over to GroobyGirls.com effective today.

Los Angeles, CA – Grooby announced their flagship site, ShemaleYum.com, will be rebranded as GroobyGirls.com starting today.

“Change is good, and we’ve changed our company and sites constantly over the past 20 years,” said Steven Grooby. “Simply renaming a brand that has as much worth as ‘ShemaleYum’ wasn’t something that could be done overnight and without having a proper plan in place, and that plan was to build ‘Grooby’ and ‘GroobyGirls’ brands, which we’ve spent a number of years doing. We’re now in the position where they can replace the original website name.”

ShemaleYum.com launched in 1996 and is the world’s longest running trans adult website, featuring an unprecedented mix of newcomers and top stars annually.  Many of the most popular TS performers today had their first shoots on ShemaleYum, including Vo D’Balm, Domino Presley, Kylie Maria, Wendy Williams, Bailey Jay, and over 1850 different trans women.

GroobyGirls.com launched in 2011 as a promotional site for Grooby models. Each year a limited number of t-shirts are released to the models and fans.  Other GroobyGirls merchandise has included calendars, playing cards, towels, stickers, and tattoos.

The company currently operates over 30 membership sites and produces approximately 50 DVDs a year. Visit the new site at GroobyGirls.com.

When asked if Grooby had plans to change the names of any of their other sites, he stated, “ShemaleYum.com is the biggest and most important of our sites, and this site had to be first otherwise we’d look hypocritical. We’d also look hypocritical if we didn’t re-brand the other sites and we have plans for all of them, we just ask people to be patient. Most of our sites already use ‘tgirls’ (a word which we helped define) or ‘transsexuals’ but for the rest we’ll change, we’ve an amazing domain for Shemale.XXX so watch for that.”

Grooby’s Marketing and Editorial Director Kristel Penn added, “Grooby has been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not,  I believe people will see this change is a more accurate reflection of our company ethos.”

Existing affiliates will not need to change their links. Interested affiliates can contact admin@grooby.comdirectly.

All press inquiries can be directed to kristel@grooby.com.

ABOUT GROOBY

Founded in 1996, Grooby is the leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year, and host the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA. For more information, visit Grooby.com.

Grooby Launches First Ever Russian TGirls Website

russian tgirls

Los Angeles, CA – Grooby launched their new site, Russian-TGirls.com. The membership website will be part of their network of sites, which include UK TGirls, Canada TGirl, Shemale Pornstar,Transexdomination, Asian American T-Girls, Hazel Tucker’s Official Website, and Trannies Fuck. Membership to one of these awesome sites snags you access to this network of sites.

Russian TGirls is the first site to showcase these beautiful trans girls. Grooby photographers traveled from cosmopolitan cities to more rural areas to share with the world. The site is optimized for mobile devices and is extremely user-friendly to encourage web browsing wherever you may be.

Grooby to Participate in ‘Free Porn Day’ on September 8 (Thursday)

GroobySelect-basicpromot

Los Angeles, CA – Grooby announced it will be participating in Free Porn Day on Thursday, September 8, with their website, GroobySelect.com.

“We have over 30 membership sites, so as you can imagine, it was a daunting task to pick which scenes would be included for Free Porn Day,” stated Grooby’s Marketing and Editorial Director Kristel Penn. “I think fans, new and old alike, will be excited to see the breadth of the Grooby lineup.”

“Anything that is trying to be different works,” added Steven Grooby. “Yes, there is plenty of free (stolen) porn available, but it’s a lot of shoddy, outdated content and completely disorganized. We know there are people we will never convert into buyers – but perhaps there are some that we can, and as the freeloader student of today morphs into the worker of tomorrow, with less time on their hands, we’re aiming to be the brand they want to purchase when they make that decision. This is also a way to reward all the people who do buy our content, and show them our complete range of websites, some which they may not have tried. I’m confident that this will work out well for us and our consumers.”

GroobySelect.com will feature free solo and hardcore content from Grooby’s most popular membership sites for 24 hours. Viewers will be able to enjoy over 300 high quality scenes to get a taste of Grooby’s vast menu of sites.

About Grooby
Founded in 1996, Grooby is currently based in Los Angeles and is the leading producer of transgender erotica. Operating over 30 membership websites, the company has numerous popular DVD lines and operates the GroobyNetwork.com, which gives models an unique opportunity to own and manage their own solo site. They are also the host of the annual Transgender Erotica Awards. For more information, visit Grooby.com.