Yeah you clearly don't get it.
It's a common business model in the "real" world. Devalue a business or a type of business either by under-cutting or giving away for next to nothing and when there is no competition, or you've bought it all, then up the prices and close down the free outlets.
BTW - it's highly unlikely that Fabian is the "owner" of Manwin - that would mean in about 6 yrs he managed to raise $100M from the banks when the banks weren't lending. There is also a strong rumour he's just been replaced.