Originally Posted by
Debra
Yes, yes, yes, and yes. The client brings me their product and ideas about what they want. I look it all over, and my team of 3 other people start finding statistics about it, consumer statistics, and any other info related to their type of product. My team is good too. Then we bump heads and come up with concepts of an ad. We narrow them down to 3 or 4, and talk to the client for their input on our ideas. If they really like one, we take it and go from there.
At this point it is creating story boards for the ad with quicky scripts. we rewrite them and rewrite them again and again and again until something trips our triggers. Before you know it, we have a 30 second script and concept ready to go. Then we contract some actors or announcers. One in the team has the duty of creating the graphics over the ad. I get final approval of the entire concept. Then call the client and get their input again. If they hate it, it's back to the beginning. But if they love it, we call studios and producers. Once they have recorded the commercial, I get to go over it and edit if needed. When it leaves my hands, it is heading to the distributers for sending to broadcasters.
Keep in mind this entire process could only take a few days, or a few months to finish. But I have never had a client turn down anything my team and I have finished for them. I have created ove 2,000 ads, and I know that you have seen many of them. We also do magazine ad layouts. This is where our photo studio comes in. Our ads are also found on billboards, and sides of buildings in cities. And every time a client is happy with a new ad, I get a nice bonus. Usually from the client's company. This pretty normal in this business. That's it in a nutshell.