There was a time when the President of the USA was a politician backed by a political party, one thinks of FDR and the Democrats, Reagan and the Republicans. Since January 2017 it has become clear that the Presidency is now occupied by a brand management team that has no party affiliation, and whose dedicated cause is Promotion of the Brand for Commercial Gain. It looks like this:
Promotion of the Brand = Increased Brand recognition = increased market share =more paying customers = more profit.
Prior to 2017 the Brand relied on Joe Public and the rich, but particularly the super-rich to maintain its brand success, on the basis of which money could be borrowed from Banks for new investments. Capturing the Presidency gives the Brand its most phenomenal asset -the assets of the US public, and the determination to transfer those assets from the people to the Presidency and its family members. Because this is a Commercial, rather than a Political Presidency, everything is now about the Brand, not least the air strike in Syria, which had the primary intention of maintaining brand recognition. With over 2,500 troops on the ground in Syria, set to rise to over 5,000 over the rest of this year, the lack of any clear military objective other than assisting the Kurds in 'destroying Daesh' in Raqqa underlines the fact that these armed service personnel are in Syria to promote the Presidential brand, as it is against the interests of the USA to be involved in the war in Syria, whereas it would be in the USA's interest to be using diplomacy to bring the warring parties to the negotiating table. But, given that, with the exception of McMaster, the only expertise in the Presidential administration is making money, it is no surprise that on any given day since Janaury 2017 nobody has a clear idea of what policy is on a wide range of issues.
None of this matters, as the key purpose of the commercial Presidency is to make money, not policy. This was made clear when the divided Republican Party in Congress failed to agree on the amendments to health care. The reaction of the Presidency was simple, to walk away. 'Health care? Been there. Done that. Moved on'.
It is no longer surprising, but it is depressing to see intelligent Americans who should know better, crawling on their hands and knees to slurp at the Presidential piss, just because a few Tomahawks hit a runway and some buildings in Syria. If this is what it takes to get bright people on board the commercial express, where will they be when they are asked to pay for their tickets and find the cost is higher than they imagined? One can only hope that this administration falls to pieces before the 4th of July and that people with brains and a commitment to the USA as a respectable country bring the USA back from the brink of what looks like the weak position from which the last Civil War began for those who decided at that time they had nothing left to lose, and who seem to think only another civil war will restore the America of George Washington and his dogs Sweet Lips, Venus and Truelove.