Category: Press Release

December 15, 2015

Grooby to Host Trans Roundtable at XBIZ 2016

LOS ANGELES, CA — Grooby, a leading producer of trans erotica, will be hosting a roundtable panel discussion on the state of the trans adult industry at XBIZ 2016.

The discussion is scheduled on Jan. 14 from 2-2:50 p.m. at the Andaz hotel in West Hollywood, Calif. It will focus on marketing and promoting trans material in 2016, looking at specific issues with social networks and marketing of trans models (including ways around it) and whether the proliferation of mainstream media focusing on trans helps or hinders our porn.

Scheduled to be in attendance are Buck Angel; Kelli Lox; Venus Lux; Michelle Austin; Kenny and JC from TransErotica; Kristel Penn, Grooby’s marketing and editorial director; and a representative from Kink.

The workshop will be chaired by Grooby owner Steven Grooby. There will also be a number of fans in attendance to give their feedback to the companies.

“We had a very successful and informative talk last year, so I’d like to thank XBIZ for offering to host it again,” Grooby said. “The workshop is intended to put all participants including the company representatives and attendees together for a frank discussion on our industry and what we can do to build in the coming years.

“With many changes in social networks — especially Facebook — it will be interesting to discuss and develop other marketing strategies and I hope this meeting will be a springboard for attendees to find mutual opportunities. Having some fans attend should give an excellent insight into what our consumers are looking for, and their thoughts on our industry.”

Anyone interested in participating in the panel can contact admin@grooby.com for more information.

(Originally posted at XBIZ)

August 25, 2015

Grooby to Donate Additional 5% of Model Fees to Trans Adult Industry Foundation

Los Angeles, CA – Leading trans erotica and lifestyle company, Grooby, announced they will be donating an extra 5% on top of all model fees for every N. American and European model they shoot for their sites to the recently formed Trans Adult Industry Foundation (TAIF).

“I believe by adding a donation to TAIF on each shoot we do will set a precedent to ourselves and hopefully other companies as a simple way to build an ongoing stream of money directly to the fund,” said Grooby founder Steven Grooby. “It’s also intended to display to the models we’re working with that each of their shoots has a direct impact on how much we can contribute back to the causes we support. I’d love to engage other companies on this and see if we can make it industry wide in our niche.”

Grooby currently shoots between 500-600 scenes in N. America and Europe annually. With the extra donations from each shoot, the company hopes to raise over $24,000 this year in addition to extra fundraising activities.

Trans Adult Industry Foundation (TAIF) raises money, by fundraising and corporate sponsorships, to distribute funds directly to charitable organizations that provide life-affirming support services to the transgender population. This includes, but is not limited to, groups who work in housing, call centers, emergency shelters, and advocacy. The intention of TAIF is to provide resources to trans people, with a specific focus on the needs of the performers in our community. For more information, visit TAIF.org.

Please note as TAIF is not yet a 501(c)(3) tax-exempt organization, any contributions to the organization are not deductible for federal income tax purposes as charitable contributions.

June 9, 2015

Grooby’s ‘The TEA Show 2015’ DVD Scheduled for Release in Late June

Burbank, CA – Grooby and TWM (Third World Media) recently announced their latest DVD, ‘The TEA Show 2015’. It has a scheduled ship date of late June.

“With so many beautiful winning Transgender Erotica Awards performers, we wanted to give fans a title that features some of our favorite standout performers from this year’s show,” said Grooby’s Marketing and Editorial Director Kristel Penn.

“This was a fun scene!” added 2015 TEA winner Kelly Klaymour. “I play the role of a hard-ass CEO, teaching my secretary a lesson after an administrative error…with hot bareback anal, of course! After the punishment, I drown her in so much cum…that I almost feel bad for her. Almost!”

The ‘TEA Show 2015’ DVD has a star studded cast of 2015 TEA winners, including Kylie Maria, Miran, Kelly Klaymour, Jessy Dubai, Nina Lawless, and Robert Axel. Also starring performers Korra Del Rio, Michelle Firestone, and Christian.

“The pre-orders we already have in hand are an early indication that ‘The TEA Show 2015’ is shaping up to become one of the biggest specialty releases this year,” added TWM/Grooby Sales Manager Dave Peskin.

Two of Grooby’s recent titles won at the 2015 TEAs. Buddy Wood’s ‘Shemale Secret Service’ took home the award for Best DVD and the steamy foursome in ‘All T-Girls Vol. 1’ scored big for Best Scene. Both titles can be purchased directly at the GroobyStore.com.

Founded in 1996, Grooby is based in Los Angeles and is the leading producer of transgender erotica. Operating over 30 membership websites, the company has numerous popular DVD lines released with Third World Media and operates the GroobyNetwork.com, which gives models an unique opportunity to own and manage their own solo site. For more information, visit Grooby.com.