So real men don't drink Bud Light?

[holzz]

the fact this got to such a big thing shows how most Americans are to be frank. American conservatives. they seem pretty easily-led and don't really see nuance in shit.

[filghy2]

American conservatives. they seem pretty easily-led and don't really see nuance in shit.

The problem is that they've been conditioned by relentless propaganda to see anything they don't like as the result of some nefarious plot by 'them' against 'us', rather than the workings of a pluralistic society in which most people no longer accept their worldview.

They read about some marketing involving a trans person that they never even saw. They are primed to think it's part of a plot by corporations to impose 'woke' values, rather than just a marketing judgement that may be right or wrong.

Their side loses an election. Regardless of the lack of evidence, it must have been a plot to rig the outcome.

Their ex-president is charged with crimes. Regardless of the evidence, it must be witchhunt by the deep state.

A pandemic leads to restrictions and new vaccines. It must be a plot to control the population or whatever.

People want to move away from fossil fuels to stop climate change. It must be another plot to control the population.

There are many other examples.

What seems to have changed over the past several years is this willingess to see sinister conspiracies everywhere, rather than accepting that different views on ends and means are just a normal part of politics.

[Stavros]

But it also appears to be the case that sales of Bud Light have fallen and that the ad with Dylan Mulvaney may have been a cause, which makes one wonder if the use of Trans people in public campaigns is potentially damaging, that the American public might be relaxed about Trans issues, but up to a point, beyond which they don't want to know.

But as the other links also show, a new generation of young people, in the US and the UK, is drinking less so in that terms, a decline on sales might not be due to 'controversial' ad campaigns -Budweiser has been in decline for some years anyway.

"Jon Reynolds, a certified instructor in the business of craft beer at the University of Vermont, said: “Bud Light’s stumble with Dylan Mulvaney will certainly hurt their chances to take market share, but Miller Lite, Coors Light and Modelo will reap most of those rewards.” "
Bud Light loses top US beer spot after promotion with transgender influencer | Business | The Guardian

Why Gen Zers are growing up sober curious - BBC Worklife

Why is Gen Z drinking less? – The Hill

[filghy2]

The fall in Bud Light sales has been bigger than the general downward trend in light beers, so it seems pretty clear the boycott has hurt sales. It seems a bit circular though to manufacture a backlash through hysterical misrepresentation and then claim that this proves the marketing decision was irrational.

The point I keep coming back to is that there was no Dylan Mulvaney ad as such. She posted a video on her Instagram page after they sent her a can with her face on it, so it was obviously limited niche marketing targeted at her followers. If she was featured in a TV ad or there were Dylan Mulvaney cans in the stores these people might have a point, but neither of these things happened. But I'm sure most of the muppets getting outraged about this probably believe that is what happened.

[filghy2]

This article looks at the difficulties right-wingers face in avoiding any products tainted by wokeness. It turns out most of the alternatives have had some association with wokeness, such as sponsoring Pride events. But if you are really keen to signal your antiwoke virtue you can pay over $30 for a six-pack that will take at least a month to be delivered.

https://www.vox.com/money/23755227/t...anti-woke-lgbt

[filghy2]

As for people objecting to Dylan, I don't think a majority of them hate trans folks. I think most definitely don't like the radical trans agenda (and that I agree on them with).

This recent survey clearly contradicts your claim. 84 per cent of Republicans polled think it is morally unacceptable to be transgender, up from 76 per cent in 2021. These are not otherwise tolerant people who are just objecting to some radical trans agenda - they object to their very existence.

https://newrepublic.com/post/173747/...r-lgbtq-rights

[Fitzcarraldo]

https://www.nbcnews.com/nbc-out/tran...lash-rcna91899

[filghy2]

I don't think Bud Light's weak-kneed response has helped their cause. It hasn't placated the culture warriors and it's probably alienated many customers on the other side.