I wish America wasn't so damn uptight!

[Silcc69]

http://sports.yahoo.com/tennis/blog/busted_racquet/post/Racy-Serena-Williams-commercial-won-8217-t-appe?urn=ten-wp204

A racy video game commercial featuring Serena Williams (http://sports.yahoo.com/ten/players/134/) was shelved by developer 2K Sports after it was deemed too risqué for television.
The 60-second spot for "Top Spin 4" features a scantily-clad Serena playing the new video game against an actress wearing even less clothing. The matchup is billed as "the world's sexiest tennis player" against "the world's sexiest tennis gamer." There are shots of nearly bare bottoms, unseemly facial expressions and lots of cleavage, accompanied by a thumping techno beat and suggestive moaning. At the end of the ad, Williams asks breathily, "You realize this is a fantasy, right?" (Click here (http://www.youtube.com/watch?v=ItZoa8a3EsE) to watch the banned advertisement. Borderline NSFW.)
A link to the video was sent out on Twitter earlier this week (http://twitter.com/Rileah/status/49875319016001536) by the actress who appears in the ad. After an immediate backlash (http://sportsbybrooks.com/2k-sports-tennis-breasts-and-desperation-collide-29579), 2K Sports distanced itself from the commercial.


[Photos: See more of Serena Williams' latest outfits (http://sports.yahoo.com/top/gallery?search=serena+williams)]


"As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues," the company wrote in a statement. "This video is not part of the title's final marketing campaign and its distribution was unauthorized."
The objections ring hollow, and so does the outrage. The 2K Sports commercial was commissioned, produced and wrapped under the company's supervision or the supervision of a designated advertising firm. It went viral and gained the attention of countless consumers who would have never heard of the game otherwise, and it's gaining even more attention now thanks to the controversy.


[Photos: See the best-dressed athletes (http://news.yahoo.com/nphotos/Forbes-Best-Dressed-Athletes/ss/events/sp/120810bestdressed)]


It's hard to see how 2K Sports didn't hit their target with this one. And it's hard to see how this particular commercial crossed a line not already trampled by other athletes. After all, a half-naked Rafael Nadal (http://sports.yahoo.com/ten/players/599/) is appearing on billboards all over Europe in a new Armani underwear campaign that's pretty much a carbon copy of the Calvin Klein ads from a few years ago that featured soccer stars like David Beckham and Freddie Ljungberg.
Williams appeared to be proud of the commercial; last week she tweeted that fans should be on the lookout (http://twitter.com/serenawilliams/status/49857133277229056) for an "awesomely sexy video." If she's fine with it, so am I. And so, I'm sure, is 2K Sports. A little controversy never hurts sales.
That was the whole point of this in the first place, right?
Follow Yahoo! Sports on Facebook (http://yhoo.it/igDQeZ) and be the first to know about the most interesting stories of the day.
Other popular Yahoo! Sports stories:
• Why coach John Calipari didn't draft Kobe (http://yhoo.it/hRHR9m)
• A very uncommon goal during NHL game (http://yhoo.it/hkvW0b)
• What Tommy Lasorda is up to nowadays (http://yhoo.it/gNVT2F)
Related: Rafael Nadal (http://www.hungangels.com/ten/blog/busted_racquet/players/Rafael+Nadal/ten.p.599), Serena Williams (http://www.hungangels.com/ten/blog/busted_racquet/players/Serena+Williams/ten.p.134)

[envivision]

America: Nation of apalachian hillbillies tea baggers jebus freaks prudes

a beautiful young black girl scare them

[PomonaCA]

America: Nation of apalachian hillbillies tea baggers jebus freaks prudes

a beautiful young black girl scare them


You think that amazon beast is beautiful?

[Merkurie]

You think that amazon beast is beautiful?

Hell Yes!

[Yvonne183]

America: Nation of apalachian hillbillies tea baggers jebus freaks prudes

a beautiful young black girl scare them

It's not just the people you mention that are prudes,, look what liberal New Yorkers did to Times Square,, liberals can be just as prudish.

[Quiet Reflections]

America: Nation of apalachian hillbillies tea baggers jebus freaks prudes

a beautiful young black girl scare them
The Appalachian mountains are only in the east, how do you explain the rest of the country. And being black and growing up in those mountains I can assure that not all of them are racist. The same ratio of racist people exists there as in any other city. I will agree that most of them are jesus freaks but the people that actually live in those mountains aren't prudes or teabaggers

[traLika]

America: Nation of apalachian hillbillies tea baggers jebus freaks prudes


Don't knock Appalacian hillbillies. Those guys in Deliverance are my heroes and role models!

[BigDF]

The Appalachian mountains are only in the east, how do you explain the rest of the country. And being black and growing up in those mountains I can assure that not all of them are racist. The same ratio of racist people exists there as in any other city. I will agree that most of them are jesus freaks but the people that actually live in those mountains aren't prudes or teabaggersThere is a very vocal minority in this country when it comes to sex and they know what buttons to push on commercial businesses. I saw mention of this earlier today and I think it's bullshit. As far as I'm concerned the Victoria Secret television ads are more provocative than this. I grew up in the foothills of the Appalachians and I think most of the folks I grew up with wouldn't have a problem with this. Now my parents, that's a different story.

[giovanni_hotel]

Too much tittay. Too much azz for for some folks.

An awesome body always should go before just a pretty face IMO.

[betts]

Just stick to showing the updated/improved features.

[nonnonnon]

YouTube - Banned Sprite Advert (http://www.youtube.com/watch?v=fwVY9yKoXsE)


lulz

[Silcc69]

YouTube - Banned Sprite Advert (http://www.youtube.com/watch?v=fwVY9yKoXsE)


lulz

Now that is a risque commercial

[iamdrgonzo]

Very insightful a must view:

The Century of the Self

How politicians and business learned to create and manipulate mass-consumer society.

Episodes: One | Happiness Machines

Episode Two | The Engineering of Consent
Adam Curtis, The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.


Link for all four full parts: http://www.informationclearinghouse.info/article12642.htm



Ten minute trailer:

YouTube - The Century of the Self 1 (http://www.youtube.com/watch?v=5TyLnwNQfTQ)

[south ov da border]

YouTube - Banned Sprite Advert (http://www.youtube.com/watch?v=fwVY9yKoXsE)


lulz


That was HOT. Yea I thnk that it's a double standard that goes on. On one hand they say that this stuff is too much but then they plaster tv and print with a whole bunch of TNA. It's stupid in my opinion because these moral watchdogs allow other stuff to go unchecked meanwhile commercials such as that Serena one get attention. BS...

[Merkurie]

I would love to see the reaction that Sprite commercial would get if it aired in the States.

[fred41]

I love Serena

[Willie Escalade]

YouTube - Serena Williams Top Spin 4 Banned Sexy Ad (http://www.youtube.com/watch?v=KflnYv017f0)